East Bay Dance Center
Creating a more welcoming introduction to the East Bay Dance Center family.
The Project Brief
Client
East Bay Dance Center
Founder
Bonnie Sita
Industry
Performing Arts
Year
2026
Services
Brand Experience · Collateral Design
Overview
East Bay Dance Center is a community-centered dance organization offering dance classes and experiences for children and families throughout the East Bay.
The goal was to create a Membership Welcome Packet that would introduce new families to the organization, communicate important membership information, and make the experience of joining feel thoughtful and welcoming from the very beginning.
When Important Information is Scattered
Over the years, East Bay Dance Center received recurring questions from members about studio policies, procedures, dancewear, membership benefits, and other important information. Some details lived on the website, while others existed as internal team knowledge or had to be communicated individually through phone calls and emails. As a result, members didn’t always have a clear understanding of everything included in their membership or what they had access to.
One Place to Welcome Members In
I proposed a Membership Welcome Packet to bring this information together in one accessible resource. The packet organized frequently requested information—from studio policies and procedures to membership perks and benefits—into a simple, easy-to-reference guide that could be shared with members from the start of their experience.
Making the Value of Membership Clear
I refined EtonWay's existing visual identity rather than starting from scratch, elevating the color palette, typography, imagery, and graphic language. The website was restructured around clearer hierarchy and more intentional content flow, making complex financial information easier to navigate and understand.
