YOUR BRAND SHOULD SPEAK FOR THE QUALITY OF YOUR WORK
Partnering with founders, businesses, and companies to elevate their brand, website and digital experiences
Brands rooted in identity.
Websites designed with purpose.
Your business has a story. Your brand should help people see it.
Every interaction with your business tells people something about who you are, what you value, and the experience they can expect from you.
Your website, visual identity, messaging, and other brand touchpoints all contribute to that impression.
And sometimes, the business has already grown, but the way it's presented hasn't quite caught up.
The Creator's Daughter helps growing and established businesses bring greater clarity and intention to their brand and digital presence through strategic brand development, visual identity design, and custom website design.
The strongest brands don't begin with design.
STRATEGY BEFORE DESIGN
They begin with understanding.
Understanding what a business stands for.
Understanding what sets it apart.
Understanding the experience it's meant to create.
Thoughtful design is about more than creating something beautiful. It's about building a brand and digital experience that reflects your business with clarity, communicates your value, and creates lasting connection with the people you serve.
At The Creator's Daughter, strategy and design work together to create brands that feel intentional, cohesive, and built for growth.
Our role is to uncover what's already true about your business, bring clarity to your vision, and translate it into a brand and website that confidently support where you're headed next.
Selected Work
Every brand tells a different story. Explore a collection of strategic brand identities and digital experiences thoughtfully designed to reflect the people, purpose, and work behind each business.
Entrepreneurs + Founders
Barbara Karski
CHANGEFULL, LIFE COACH
Services Branding, Web Design
Mona Aubry
GREAT ESCAPE, HEALTH COACH
Services Branding, Web Design
Edina Balogh
LIFE NAILED, LIFE COACH
Concept Web Design
Companies, Organizations & Communities
East Bay Dance Center
DANCE EDUCATION & COMMUNITY ARTS ORGANIZATION
Services Brand Experience, Collateral Design
EtonWay Financial
FINANCIAL PLANNING & WEALTH STRATEGY FIRM
Services Visual Brand Identity Refresh, Website Redesign, Presentation Design
Our Services
Whether you're building a brand from the ground up, refining your digital presence, or looking for ongoing creative support, each offering is designed to help your business communicate with greater clarity, consistency, and intention.
The Identity Build
Strategic Brand Identity Design
Building the visual language behind your business, from logo and typography to colors, imagery, and creative direction.
Timeline: ∼4 weeks
This is the foundation of your brand.
Designed for founders who are building a business from the ground up or whose existing visual identity no longer reflects the quality of their work.
Together, we will create a complete visual identity system—including your logo, color palette, typography, imagery direction, and supporting brand elements—that brings clarity, consistency, and confidence to every touchpoint.
This experience provides the visual foundation your business needs before building a website, ensuring every touchpoint feels intentional, recognizable, and aligned.
Investment: Starting at $2,500
How We Build Together
-
Learn the founder and business.
Includes
Brand Discovery Questionnaire
Competitor review
Industry research
Outcome
A clear understanding of what the brand needs to communicate and where there are opportunities to differentiate visually. -
Establish the creative direction and visual strategy.
Includes
Visual moodboard
Color palette
Typography system
Image direction
Brand textures/patterns
Graphic elements
Art direction
Outcome
A cohesive visual language that defines how the brand should feel across every touchpoint. -
Build the visual identity and logo system.
Includes
Up to 3 initial logo concepts
Refinement rounds
Primary logo
Secondary logo
Icon/mark
Responsive logo variations
Note
Logos are designed after the visual direction is approved, ensuring they feel aligned with the overall identity system rather than created in isolation. -
Extend the identity into real-world assets.
Includes (customizable based on your needs)
Business cards
Social media templates
Presentation deck
Email signature
Letterhead
Proposal template
Flyer
Thank-you card
Instagram highlight covers
Pricing guide
Welcome packet
Outcome
A set of practical brand assets that bring consistency and cohesion to how your business shows up. -
Provide a complete, ready-to-use brand system.
Includes
Brand Guidelines (Brand Playbook)
Complete logo suite
Color palette
Typography system
Brand element library
Exported files (JPG, PNG, SVG, PDF)
Organized launch-ready brand folder
Outcome
Everything is structured and ready to use so you can confidently apply your brand across every platform.
The Digital Canvas
Custom Web Design + Redesign
A refined website experience that translates your brand into a cohesive, intentional, and elevated digital presence. Designed for founders who already have a visual identity in place.
Timeline: ∼2-3 weeks
This is where your brand comes to life online.
We translate your brand into a refined, strategic, and elevated website. Additionally, we focus on structure, storytelling, and digital experience, ensuring your online presence reflects the quality of your work and creates a seamless experience for your audience.
Investment: Starting at $2,000
How We Build Together
-
We gather everything needed to begin designing a cohesive website experience.
You will share your content, photography, and any existing brand materials so we can ensure everything feels aligned before design begins.
Website preparation guide
Content & imagery collection
Brand review
Platform setup
Important Note: A cohesive visual foundation (logo, color palette, typography, and imagery direction) is required before this phase begins. This ensures the website is built on clarity rather than creation of foundational brand elements.
Outcome
A complete and aligned foundation ready for intentional website design. -
We translate your brand into a structured website experience, beginning with the homepage.
This is where layout, hierarchy, and storytelling come together to define the direction of your site.
Homepage wireframe/design concept
Visual layout direction
Typography + spacing system application
First round of feedback & refinement
Outcome
A clear homepage direction that sets the tone for the rest of the website. -
We extend the approved direction into your full website experience.
Each page is designed with intention to ensure consistency, flow, and clarity across your entire site.
Interior page design
Mobile responsiveness
UX refinement
Includes up to 2 rounds of revisions
Outcome
A fully designed website that feels cohesive, strategic, and aligned with your brand identity. -
We bring your website to life on your chosen platform.
Your site is carefully developed to match the approved design and ensure a seamless user experience.
Website development (Wix / Squarespace)
Responsive optimization
Basic SEO setup
Technical integration
Outcome
A fully functional website ready for launch. -
We finalize everything and prepare your site to go live.
You will receive a walkthrough so you feel confident managing your website moving forward.
Domain connection
Final quality check
Live website launch
Website walkthrough/training
Outcome
A live, fully launched website with everything in place to confidently show up online.
Creative Partnership
Ongoing Strategic Design Support
An ongoing creative partnership that helps your business communicate with clarity, consistency, and confidence across every touchpoint.
Engagement: Project-based or ongoing partnership
Every Creative Partnership is tailored to the evolving needs of your business.
Designed for businesses that need a trusted creative partner beyond a one-time project, this ongoing service provides thoughtful design support across your brand's digital and physical touchpoints. From marketing collateral and website updates to presentations, campaigns, and branded materials, every deliverable is created to strengthen your brand with consistency, clarity, and intention.
Rather than designing isolated assets, we create cohesive brand experiences that support how your business is seen, experienced, and remembered as it continues to grow.
Investment:
Custom proposals available
Project-based pricing and retainer partnerships
How We Build Together
-
Together, we identify where your business needs the greatest design support and prioritize the touchpoints that will create the most meaningful impact.
Includes
Review of your existing brand materials
Brand touchpoint audit
Business and communication goals
Priority planning for upcoming design needs
Outcome
A clear roadmap for where design can best support your business, ensuring every deliverable serves a purpose.
-
Using your established brand identity, we design thoughtful, cohesive materials that strengthen how your business is experienced across every touchpoint.
Possible Deliverables
Welcome guides
Client onboarding materials
Presentation decks
Website updates
Email signatures
Business cards
Marketing collateral
Social media graphics
Branded documents
Event materials
Digital resources
Campaign assets
Outcome
Strategic, custom-designed assets that feel like a natural extension of your brand.
-
Every deliverable is thoughtfully reviewed, refined, and aligned with your broader brand system to ensure consistency and quality.
Includes
Design refinements
Brand consistency review
File preparation
Print and digital optimization
Outcome
Polished design assets that are cohesive, functional, and ready for implementation.
-
As your business evolves, your design needs evolve too. Continue the partnership with ongoing creative support whenever new opportunities arise.
Includes
Ongoing design requests
Website updates
Marketing campaigns
New brand collateral
Seasonal or event materials
Continued creative guidance
Outcome
A trusted creative partner who helps your brand remain intentional, consistent, and prepared for what's next.
Alex Aubry
Founder, Brand Strategist & Web Designer
I've always been drawn to the space where strategy and creativity meet. With a background in design, marketing, advertising, and customer experience, I love helping purpose-driven businesses build brands that not only look beautiful, but genuinely reflect the quality of the work behind them.
I started The Creator's Daughter after noticing something I couldn't unsee: so many businesses are doing incredible work, but their brand doesn't always tell that story. The experience they create for their clients is thoughtful and intentional, yet their brand often doesn't actually communicate that.
That's where I come in.
Through brand strategy, visual identity, web design, and ongoing creative partnership, I work alongside founders, businesses, teams and companies to create brands that feel authentic, communicate with clarity, and grow alongside the people behind them.
Does your brand reflect the business you've built?
Whether you're building something new, growing an established business, or realizing your current brand no longer feels like you, I'd love to learn more about where you are and where you're headed.
Together, we can look at what's working, what's changed, and what your brand and website need to communicate more clearly.
