Life Nailed Life Coaching with Edina
A certified life coach helping people achieve their dream life.
The Project Brief
Project
Life Nailed Life Coaching
Founder
Edina Balogh
Industry
Personal Development
Previous Collaboration
Diverse Design Collective · 2022
My Role
Co-Founder & Project Team Manager
Concept
Website Design & UX
Overview
Life Nailed is a life coaching practice founded by Edina Balogh, focused on supporting individuals as they navigate life's many transitions.
In 2022, I co-founded Diverse Design Collective, a collaborative design group created to help designers, developers, and project managers gain real-world experience and build their portfolios. Through the collective, our team was connected with Edina to design and develop a website for the launch of Life Nailed.
I served as the Project Team Manager and was involved throughout the project process, working alongside the team as we developed the website. While I was not responsible for the final design delivered through the original project, I remained interested in the creative direction and how I personally would have approached the brand's digital experience.
After the project concluded, I created my own concept redesign of the Life Nailed website as a personal design exercise. When I launched The Creator's Daughter in 2026, I decided to include that self-initiated concept in my portfolio as an exploration of my approach to brand and web design.
When Instagram Isn’t Enough
Before the website, Life Nailed already had a recognizable personality.
Edina had developed an expressive presence on Instagram using bright colors, bubbly typography, playful illustrations, and organic shapes. Alongside her existing logo, color palette, and messaging, these elements created a strong foundation for the brand.
But as Life Nailed grew, Edina shared that her Instagram followers were becoming curious to learn more about her and her practice beyond social media.
The challenge was translating that social-first personality into a website experience.
Rather than reinventing Life Nailed, I looked at what was already working and asked: How could these familiar brand elements become part of a more complete digital experience?
A Website That Felt Like a Coffee Chat
Edina came to the project with a beautiful collection of high-quality brand photography that already captured the feeling she wanted Life Nailed to communicate. The images felt warm, candid, and personal, giving potential clients a natural glimpse into who she is and what it might feel like to work with her.
Edina described the experience less like a formal or intimidating coaching practice and more like sitting down for a coffee and having a meaningful conversation. Her existing photography reinforced that feeling, giving me a strong visual foundation to build from.
Nailing the Brand’s Personality
Using Life Nailed's existing Instagram presence as a visual reference, I brought its recognizable elements into the designed website experience.
Colorful accents, expressive typography, organic shapes, and floral illustrations helped maintain the personality Edina had already established. At the same time, I created more structure around those elements so the website could feel intentional, cohesive, and easy to navigate.
The website design balanced Life Nailed's feminine and playful personality with a clearer digital experience, giving visitors space to get to know Edina, understand her approach, and explore the ways they could potentially work together.
Creating a Clearer Path to Connection
While the website needed to communicate personality, it also needed to support a practical business goal: creating opportunities for potential clients to connect with Edina.
The concept was structured around introducing Edina and her coaching philosophy, providing an overview of her services, highlighting her credentials and client experiences, and encouraging visitors to reach out.
Rather than immediately directing every visitor to book a consultation, the inquiry process was designed to create a more intentional first point of contact. Visitors could submit an inquiry form, allowing Edina to personally follow up and determine the next best step—including whether to invite the individual to schedule a consultation.
Reimagining What Life Nailed Could Look Like Online
This self-initiated concept was an opportunity to explore a more intentional digital direction for Life Nailed.
By building from the personality that already existed across the brand, I created a website concept that brought together Edina's approachable coaching style and the colorful, expressive energy of her visual identity.
The result is a concept for how Life Nailed could show up beyond Instagram—turning an existing collection of brand elements into a fuller digital experience designed around connection, personality, and the people navigating what comes next.
